Arsenal has announced a new Partnership

Arsenal have secured a new sponsor as Betway joins the club’s growing list of global partners.

The agreement establishes Betway as the men’s team’s Official Global Betting Partner, a partnership that aims to enhance the fan experience through exclusive content and activations across social media platforms.

Betway becomes the Official Global Betting Partner of Arsenal, promising to enrich the fan experience with exclusive content and social media activations.
The partnership includes a commitment from Betway to provide responsible gambling education to Arsenal players and staff.
Both Anthony Werkman and Juliet Slot express their optimism for the partnership, which further amplifies Arsenal’s commercial strength.

The arrangement, which will be disclosed on September 1st, 2023, is the latest endeavour for the Super Group-owned Betway, which also has agreements with other Premier League clubs such as West Ham and Brighton.

Betway and Arsenal have agreed to a multi-year collaboration in which Betway’s branding will appear at Emirates Stadium and on numerous digital channels.

Arsenal has announced a new Partnership.

While the arrangement will surely increase Betway’s visibility at Emirates Stadium for Premier League, FA Cup, and Carabao Cup matches, it goes beyond conventional sponsorship.

Arsenal’s players and staff will get Code of Conduct and Responsible Gaming training from Betway. This project complements the club’s existing efforts to educate players on responsible gambling habits in partnership with the FA and PFA.

Betway Group CEO Anthony Werkman expressed his enthusiasm for the cooperation. “We’re excited to collaborate to deliver great content and experiences to Arsenal’s massive global fan base,” Werkman added.

He also stated that Betway, which has an office in North London, has a special relationship to the club and is eager to promote its domestic and European aspirations.

Juliet Slot, Arsenal’s Chief Commercial Officer, echoed these concerns. “We are pleased to announce Betway as our Official Global Betting Partner,” she said. “It demonstrates our club’s commercial strength even more.”

Betway has gained partnerships in a variety of sports, including tennis, cricket, horse racing, the NBA, and the NHL, in addition to football.

This collaboration with Arsenal is yet another feather in their cap, demonstrating their broad reach in the world of sports sponsorships.